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Corporations in the Classroom

Director

Jill Sharpe

Producers

Make Believe Media Lynn Booth

Subjects

Economics Education Psychology
  • Release Date 2007
  • Running Time 46.5 minutes
  • Closed Captions Yes
  • Availability Canada

$250.00
$250.00

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Corporations in the Classroom

FOR SALE: One public school classroom. Unique opportunity for marketing experts to gain access to the minds of school children.

This documentary examines this billion dollar industry. In a climate of funding shortfalls for education, corporate sponsors are stepping up to the plate, offering promotions, sponsorships and even free curriculum. There is no stopping the flow of advertising in covert forms --it's called Trojan horse marketing, and it's designed to create life-long brand name consumers, not life-long learners. First come sponsorships, then naming rights and even learning materials in the classroom. Donations become classroom resources and product placement opportunities. The good news is some school districts are fighting back and succeeding in keeping the classrooms a safe haven from the marketing hype. Corporations in the Classroom provides a reality check on the role of education in today's society and whether it is being compromised.

Digital Site License (DSL) - Terms of Use

If your institution does not have a server or you are looking into a license for curated one-time events or fixed term exhibitions, please contact us.

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  • License: The Licensor hereby grants to the Licensee, for the DSL term listed on the invoice, the educational rights for digital streaming of the Program for use within the Licensee’s private, closed system, password-protected platform. Licensee acknowledges it shall not sublicense, sublease, rent, resell, duplicate, digitize or transfer to any other medium or format.  Licensee shall not edit, cut or alter the Program nor post it on publicly-accessible websites or networks.  This license (i) will not be included in any courses that could be sold to other institutions for future distance-education use; (ii) is non-transferable; and (iii) is not assignable by the Licensee.

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