Corporations in the Classroom
ProducersMake Believe Media Lynn Booth
- Release Date 2007
- Running Time 46.5 minutes
- Closed Captions Yes
- Availability Canada
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FOR SALE: One public school classroom. Unique opportunity for marketing experts to gain access to the minds of school children.
This documentary examines this billion dollar industry. In a climate of funding shortfalls for education, corporate sponsors are stepping up to the plate, offering promotions, sponsorships and even free curriculum. There is no stopping the flow of advertising in covert forms --it's called Trojan horse marketing, and it's designed to create life-long brand name consumers, not life-long learners. First come sponsorships, then naming rights and even learning materials in the classroom. Donations become classroom resources and product placement opportunities. The good news is some school districts are fighting back and succeeding in keeping the classrooms a safe haven from the marketing hype. Corporations in the Classroom provides a reality check on the role of education in today's society and whether it is being compromised.
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